87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

87% of Consumers Would Opt Out of Ad Targeting Under CCPA Terms

The California Consumer Privacy Act (CCPA) will come into force in January 2020 and as the media industry scrambles for solutions to bring more transparency to data brokerage, research shows marked consumer resistance to ad tech. The wording of CCPA obliges websites to inform visitors of how their data is shared with third parties, such…

Source: Ad Week – AD & Brand News