5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

5 Perilous Choices You’ll Face in the Wendy’s Role-Playing Game

Branded content just got a lot meatier. Wendy’s this week released an entire tabletop role-playing game–including a custom gameplay system and fully developed campaign–built around its ongoing opposition to frozen meat. The burger chain has been wielding its never-frozen brand promise as a marketing morning star for years, ruthlessly mocking McDonald’s on Twitter and even…

Source: Ad Week – AD & Brand News