5 Lessons Burger King Learned by Unleashing the Moldy Whopper

5 Lessons Burger King Learned by Unleashing the Moldy Whopper

In my view, a good CMO needs to be doing two things at the same time. First, you need to drive sales. I doubt any CMO will last too long if the brand is tanking in sales. Second, you need to make your brand “future-proof.” The general rule is that the pressure you will get…

Source: Ad Week – Featured