The end of the year is stuffed with holidays — such as Black Friday and Small Business Saturday — that you’ll want to prepare for. And the handful of days after Thanksgiving are particularly full of notable occasions that drive customer traffic and generate revenue or donations. Here’s how to take advantage of the busiest weekend of the holiday season: 
Season your subject line for every event
Thanksgiving
Thanksgiving weekend sales add spice to the holiday. Give thanks for your customers by giving them the deals they’re looking for. Some subject line ideas: 

With a side of gratitude for our pets — PetSmart
Live the give — Toms
Wines That Go With Turkey (And All The Sides) — expressions of the vine 
Happy Thanksgiving. Hot discount one week only. — Book keeping
Most Commonly Forgotten Thanksgiving Items — FreshDirect

Looking for even more Thanksgiving subject line ideas?
Black Friday
U.S. retailers earned a record $7.9 billion on Black Friday in 2017. To get in on the action, have a look at these Black Friday email subject lines:

Mystery Sale — How Much Will You Save — Forever 21
Don’t wait ’til tomorrow! Take up to 50% off our most popular inventions right now. — Quirky
FOMOBF: Fear of Missing Black Friday. The time is now. — Lucky Brand
Save 40% at our Black Friday Savings Event — Rockport 
If You Open One Email This Black Friday… — Steve Madden 

Cyber Monday
As the largest online sales day of the year, Cyber Monday is no time to power down. Instead, try these Cyber Monday email subject lines:

Buy One, Get One Free Continues with Cyber Monday — EyeBuyDirect
Take a break from Cyber Monday, have some Taco Bell — Taco Bell
Hurry, Only Hours Left for Cyber Monday Savings! — Sports Authority
Save big for Cyber Monday — give the gift of family — Ancestry.com
The $50 we owe you… — Urban Outfitters

Giving Tuesday
#GivingTuesday is an annual celebration focused on generosity and raising money for worthy causes. Get in on the good spirits with these subject lines:

$25 provides 100 meals — The St. Louis Area Foodbank
Plant 5,000 native trees to help wildlife — The National Wildlife Federation 
There’s a sea lion pup who wants you to open this email — Oceana 
Why the Cheerleaders Shaved Their Heads — LIVESTRONG Foundation
We cannot stop Alzheimer’s without you — UsAgainstAlzheimer’s 

If you’re unsure where to start, focus on a realistic promotion for your business to run. Think about the value you provide and something that would make sense in your target customer’s wish list. For example, a sporting goods store might promote comfortable clothes to wear after the Thanksgiving meal, or perhaps Black Friday sales worth racing toward. Take a look at the below ideas, and consider how you could rework them to work for you.  
Inspiration is served 
Thanksgiving 

We’re thankful for you! And these hot sales…
Get stuffed from our newest offerings
50% off? Talk about something to be grateful for
Serving up a dish of deals
A piece of the pie: Get a free bakery item on us

Black Friday

FriYay! See What We’re Eyeing This Year
Food coma? These sales will wake you up
Knock Knock! Open Up For Doorbusters 
We waited all year to share these deals with you
We Can’t Keep Quiet Any Longer, Check Out Our Sale

Cyber Monday

Don’t break the bank, break the internet 
Cyber Deals to Get You Psyched 
All I want for Christmas is… 50% off the hottest toys
What a site! 40% off everything
Monday has never looked this good

Giving Tuesday

We’re almost there! Give now to help kids in need
It’s not too late to get involved in #GivingTuesday
Give the gift of impact
Your donation is matched to help more animals
Have TWICE the impact on Giving TWO-sday

Small Business Saturday
Not to be forgotten, this important day is dedicated to shopping small. Make the most of Small Business Saturday by running events or promotions. Then let people know about them through email. Some powerful subject lines:

Special savings coming this Saturday
Free cocoa when you Shop Small on Saturday
30% off for supporting your local businesses
Celebrate this weekend at our Saturday event & giveaway
Save the Date: Small Business Saturday 

This year, give thanks for the ability to communicate with customers. By creating subject lines that keep your customers content and clicking, you can create a season of giving, caring and sharing. So snuggle in with a cup of cider and plan your seasonal subject line menu. 
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© 2018, Lindsey Bakken. All rights reserved.
The post 45 Thanksgiving weekend subject lines worth falling for appeared first on VerticalResponse Blog.

Source: Vertical Response

By |2018-11-12T08:00:52+00:00November 12th, 2018|News|