40 sun-sational subject lines for summer

As the weather gets warmer, everyone’s thoughts turn to fun in the sun. It’s difficult to get prospects and customers to pay attention to your emails, let alone get them to pay for your goods and services. But if you want to stay in business, your email marketing doesn’t get a summer vacation.
Don’t worry, we won’t let the big box stores kick sand in your eye this summer. We’ve got some hot takes to help you turn up the heat on your email marketing.
There’s more to summer email marketing than just the Fourth of July. Here’s a list of seasonal holidays and events to help you plan out your summer email campaigns.

Early June: Graduations
June 14: Flag Day
June 17: Father’s Day
June 21: The first official day of summer (and the longest day of the year)
July 4: Independence Day
Mid-August: Back to School (the unofficial end of summer)
September 3: Labor Day

We don’t want your business to get burned this summer, so we’ve put together a list of 20 summer-themed email subject lines from other businesses to inspire your best sun-soaked ideas:

Seas the Day | Swimwear365
Let the sun shine, not your skin! | Shiseido
Fire Up the Grill: Let’s Get This Summer Started! | Country Door
Bright summer ahead: 40% off dresses | Express
Soak up the sun & savings – up to 50% off | Hotels.com
Sizzling Summer Sale | Up to $20 Off | Alibris
Beyond the Beach Towel! 20+ New Styles | Swoozies
Beach Me Up! Summer’s HOTTEST Swim Trends + Semi-Annual Savings | Bare Necessities
Set SALE into Summer with 30% Off Apparel | Maisonette
It’s Sunny Somewhere | Cuyana
Grab up to 50% off* in our big summer sale | The Body Shop
3 Days Left on Hot Buys! | Costco
It’s HOT out and so are these DEALS | Ashley Homestore
Your Ticket to Summer Fun Starts With Thomas & Friends! | Mattel Shop
Sip. Savor. Summer. | A Trio of Savings | Illy
It’s melting, it’s melting! Save up to 75% NOW | Jockey
You’re invited: July 4th Free Shipping! | Burlington Coat Factory
A Swell Of Savings Coming Your Way… 80% Off Canvas! | Easy Canvas Prints
Your new summer fling = these hot beauty buys | Sephora
HOT OFF THE GRILL: 60% off summer styles | J.Crew Factory

For even more summer subject lines, we’ve got you covered.
And, because summer gets us all hot and bothered, here are 20 email subject lines — broken down by month — that you can personalize for your business to heat up your customers’ inboxes.
June

We’ve got hot stuff waiting for you
Hello, sunshine! Don’t you glare miss this deal!
Flag down these savings
Dads and grads are rad!
To beach their own … exclusive coupon code!
We’re all up in your grill with 50% off sitewide
Don’t sweat it! We’ve got big savings for you

July

Red, white and new deals
Stars, stripes and sales
Go Fourth and save!
Star-spangled bargains — just for you
Savings that make a splash
Get ‘em while they’re hot
We’re making waves with this sale

August

We’ve got a shell of a deal just for you
These deals are more than okay for vacay
We won’t flip-flop on this deal
Hot flash sale! 50% off everything
Cool down with these sizzling deals
Our prices are droppin’ like they’re hot

Bonus tip:
If you have a brick-and-mortar location, you may want to mention that your store has air conditioning. It might encourage customers looking for a break from the heat to visit your location, cool down — and do a little shopping while they’re there.
For more creative ideas all year long, check out our infographic, 12 months of inspiration for engaging with your email subscribers.

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Source: Vertical Response