30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic

Most things look cuter when they’re in miniature, but does that still apply to something like thousands of cars stuck in gridlock? A new ad campaign for Swedish public transit service V?sttrafik turns toy cars into an imposing illustration of the 30,000 vehicles that could be removed from the road through a current promotion offering…

Source: Ad Week – AD & Brand News