3 Ways to Reframe Your Social Strategy and Grow Your Brand

The argument in support of allocating resources to social has evolved over time. 2008: We have to because it’s free. 2011: We have to because content is king. 2014: We have to because–authenticity. 2017: Do we have to…? So, what now? What’s the value proposition in a world where organic reach is all but dead…
Source: Ad Week – AD & Brand News