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Recent news from the ad world

Google bumps Expanded Text Ad deadline to January 31, 2017

September 13th, 2016|Comments Off on Google bumps Expanded Text Ad deadline to January 31, 2017

Advertisers scrambling to figure out how to optimize expanded text ads and those that have procrastinated even getting started with them are apparently in good company and will be relieved to know Google has extended [...]

Marketo adds native ABM capabilities to its platform

September 13th, 2016|Comments Off on Marketo adds native ABM capabilities to its platform

Marketing platform Marketo is jumping into Account-Based Marketing (ABM) with both feet today, unveiling what it says is the most comprehensive set of native functions on a major marketing platform. The new Marketo ABM allows [...]

Heineken Hyperbole Motivates Global Soccer Fans

September 13th, 2016|Comments Off on Heineken Hyperbole Motivates Global Soccer Fans

The European Champions League is soccer's biggest competition after the FIFA World Cup. Every year Europe's most successful clubs – where the top global players come together – compete for the trophy, which [...]

YouTube launches YouTube Community beta for select group of video creators

September 13th, 2016|Comments Off on YouTube launches YouTube Community beta for select group of video creators

YouTube has launched a special beta version of its new YouTube Community tool today – giving access to a select group of high-profile video creators. Designed to be a social platform for creators to engage [...]

Energizer's Famous Pink Bunny Is Still Going After 27 Years, and It's Getting a Makeover

September 13th, 2016|Comments Off on Energizer's Famous Pink Bunny Is Still Going After 27 Years, and It's Getting a Makeover

Ninety-five percent of consumers recognize the Energizer Bunny, according to a 2008 study. Energizer The average rabbit lives between seven and 10 years. But one remarkable specimen is heading toward its 27th birthday. That's so [...]

In the Pink: Sightings of Slimmer Energizer Bunny Will Multiply

September 13th, 2016|Comments Off on In the Pink: Sightings of Slimmer Energizer Bunny Will Multiply

The new Energizer Bunny is slimmer and meant to be more expressive. Credit: Energizer Holdings The Energizer Bunny has a new, slimmer look – and like similarly styled models -- has taken to the runway [...]